Aegyo… First, I should probably tell you what it is. I looked it up in the urban dictionary and this is what it had to say:
A korean word that derives from the Chinese characters “love (ae)” and “beautiful (gyo).” The closest English translation of aegyo would be “winsome,” defined by the Merriam Webster Dictionary as “generally pleasing and engaging often because of a childlike charm and innocence.” Not surprisingly, aegyo is considered a feminine trait, generally attributed to women who can charm men and elders through a careful balance of sweetness, cuteness, poutiness, modesty, thoughtfulness, and submissiveness. A woman with aegyo knows to blush at dirty jokes rather than guffaw along with her mouth agape. A woman with aegyo knows to let out a modest and appealing squeal and grab tight her date’s hand when watching a horror movie.
What they are describing is more of a natural aegyo, a sweet little girl that naturally is like this. That kind of aegyo I have no problem with.
When talking about aegyo in KPOP it is something completely different. It is a bunch of teenagers in their late teens who constantly wink and point and make faces like this:
The picture above is a girl named Jung Eun-Ji. Believe it or not she is 20 years old. She is part of a group named Apink who constantly are making faces like that and smiling and being cutesy.
All. The. Time.
For example I have posted a link to one of Apink’s music videos below. Just don’t say I didn’t warn you. Aegyo overdoses have been known to happen.