Akdong Musician is a new duo that just debuted with YG Entertainment and, in my opinion, is a sign of changes in the Korean music industry. For the last decade or so flashy boy and girl bands singing pop music have dominated the scene. But recently more natural sounding music is being much more appreciated by the Korean public. Bands like Busker Busker and Urban Zakapa, along with Akdong Musician, are killing it on Korean music charts. Don’t get me wrong, established groups like 2NE1 and 2PM are still amazingly popular. But most newbie groups that are similar to them seem to be getting the beat down by Akdong Musician.
The duo consists of a sister, Lee Soo-Hyun, and brother, Lee Chan-Hyuk, who are 15 and 17 respectively. They were discovered on Kpop Star2, which is basically the Kpop version of The Voice. They were popular on the show for doing acoustic remixes of popular songs, and for a couple original ones as well.
What many found really amazing was that Chan-Hyuk, as young as he was, actually wrote and composed all of their original songs as well as composing the remixes. For the most part they were praised but one of the judges, Yang Hyun-Suk the CEO of YG, said he wasn’t sure if the way that Chan-Hyuk composed music would be very popular outside of the show.
I find this particular fact pretty funny considering a month after winning the show the siblings were signed to YG and Hyun-Suk let Chan-Hyuk write and compose their entire debut album. Papa YG was also proven wrong as the album achieved an “all kill” topping all the major music charts in Korea.
I think the reason that these kids are so popular, other than their amazing natural talent, is that they are just so likable. Most Kpop idols seem very unapproachable, like you can only appreciate them from afar. And, to be fair, we do call them idols. But these two just seem to be normal, albeit funny and a bit wacky, kids who like to sing. They showed this to perfection with their MV for 200%. But they also have a more serious side as they showed with their single Melted.
What do you think of this type of music? Do you prefer it to pop or are neither to your taste?